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MSW●ARS Research Awarded US Patent for Innovative Outlook® Media Planner

April 25th, 2014 Comments off

Lake Success, NY, April 24, 2014 – MSW●ARS Research, has been awarded U.S. Patent, #8,676,638 for the system and method underlying the innovative Outlook® Media Planner.

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The Outlook Media Planner is an app that enables marketers to run multiple “what-if” scenarios to determine the likely impact their advertising will have on sales and market share.  The Outlook Media Planner can be used as an upstream tool, while advertising is in development, or as a downstream tool, after ads have been produced and are ready for airing.  Marketers can use these “what if” scenarios to optimize total media weight as well as the distribution of weight among all the ads in a plan.

How does it work?

The Outlook Media Planner applies proven algorithms to key marketing variables in the context of media costs and the brand’s current market position.  It incorporates the newest learnings on advertising strength, effective media weight, wearout, continuity and competitive environment to estimate an advertising plan’s likely quarterly impact on the bottom line.  The application is modularized to answer a variety of common marketing questions such as:

What if my budget gets cut; can I still make my numbers?

  • What amount of media spend is necessary to meet my business objectives?
  • How many ad executions will I need?
  • When will my ads need to be refreshed with new ones?
  • What will the sales impact be this quarter?
  • What’s the optimal allocation of GRPs between my 30 and 15-second television ads?

Frank Findley, Vice President Research & Development at MSW●ARS and co-inventor added “Up till now marketers were forced to use blunt rules of thumb for ad planning and forecasting.  The data was available for a more rigorous approach but the complexity made it difficult and time consuming to do.  The Outlook Media Planner automates the process making it fast and convenient.”

About MSW●ARS Research, Inc.

MSW●ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital.  MSW●ARS helps marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment and forecasting.  The company provides solutions and consulting to marketers across traditional and digital marketing including: media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.

MSW●ARS techniques are the world’s most widely documented and independently validated predictive measures of the effectiveness of advertising creative and have been equated with higher sales and market share through third-party validation.

MSW●ARS has a roster of marquee clients representing virtually every product category, including: Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries.

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4 KEY EMOTIONS that drive Employee Engagement

January 13th, 2014 Comments off

How to Engage Employees by Fostering Positive Emotions

MSW●ARS Research recently conducted a study on behalf of Dale Carnegie Training’s® 100th Anniversary regarding employee engagement that helps to answer a question many businesses ask today: how to engage employees?  Utilizing MSW●ARS’ Apostle™ research technique we found that emotions are some of the main drivers of engagement.  In any organization’s employee engagement strategy, emotions are important indicators of the current level of engagement.  Emotions such as enthusiasm, inspiration, empowerment and confidence can engage employees, and the presence of at least three can indicate an engaged employee.  Organizations can work to foster these emotions as part of their employee engagement strategy by improving the relationships employees have with managers and senior leaders.  For over 100 years, Dale Carnegie Training has worked to empower organizations, teams and individuals, and this research can help improve your strategy for employee engagement.  For more information on how to engage employees, read the infographic below on the emotional drivers of engagement!

MSW-ARS_DaleCarnegie_infographic

MSW Research Purchases ARS From comScore

March 18th, 2013 Comments off

Lake Success, NY, March 18, 2013 – MSW Research (formerly McCollum Spielman Worldwide) announced today the acquisition of ARS from comScore resulting in the formation of MSW●ARS Research. This move brings together two of the most respected leaders in advertising research under one roof. The new company will provide marketers with the advertising research systems they have come to know and trust as well as a full range of innovative brand and advertising research solutions utilized by Top 100 clients.

Peter Klein, Senior Partner and CEO of MSW said “We’re extremely excited to have joined forces with ARS. They are a unique team of exceptional researchers that we have competed with for years and I have tremendous respect for them and their products. Now as a combined force, our clients will benefit even further from a staff of first class senior researchers that have experience working with the world’s leading brands. I believe we’re uniquely positioned to help guide our clients during these challenging times with a knowledge base, systems, norms and a 24/7 servicing approach that is unsurpassed in the industry.”

MSW is globally renowned for its marketplace validated CCPersuasion™ measure and its TouchPoint® advertising evaluation system along with a suite of products that measure the impact of advertising at any stage of creative development and across any media and brand touch point. The ARS Persuasion measure along with MSW’s are the world’s most widely documented and independently validated predictive measures of the persuasive effectiveness of advertising creative. Both the MSW and ARS persuasion measures have been equated with higher sales and market share through third-party validation.

MSW●ARS has a roster of marquee clients representing virtually every product category, including: Consumer Packaged Goods, Retail, Financial Services, Telecommunications, Technology, Automotive, and Pharmaceutical industries.

MSW●ARS offers a product suite that evaluates, quantifies and optimizes the impact of advertising messages and campaigns comprised of any combination of touch points, including television, print, radio, outdoor and digital. MSW●ARS helps marketers build brands by providing world class research solutions in the following areas: brand strategy, all stages of creative development from early concept to fully finished ads, campaign evaluation across all marketing and media channels, advertising and brand equity tracking, media planning and strategy, return-on-investment, and forecasting. The company provides solutions and consulting to marketers across traditional and digital marketing including: media mix optimization, media budget allocation, media and message connection, channel selection, digital media and emerging platforms.

About MSW Research, Inc.
Since its beginning in 1968, MSW has focused on bringing research practices to marketers that consistently yield relevant consumer insights and drive business results. MSW is passionate about finding and implementing new techniques and technologies that help marketers build brands as new marketing challenges arise. They combine this science with experienced senior staff reflecting the firm’s belief that new tools and ideas are best implemented by experienced players. Their company tagline, “Brand Insights and Consulting”, reflects their unique approach.

About ARS
Since 1968, ARS has helped leading advertisers measure, forecast and optimize advertising messages. The company’s extensive knowledge base and proven models have been extended through innovative, scientific research-on-research to help many of the world’s leading advertisers. ARS’s digital age solutions are designed to evaluate and optimize campaigns comprising any combination of touch points. From strategy development, to all stages of creative development, to in-market tracking, ARS’s behavioral products are proven through independent audits to help marketers meet and exceed their business objectives.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.

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For further information, please contact:

Art Klein, Partner
MSW●ARS Research
General Phone: 516 394 6000
Direct Phone: 516 394 6025
Email: aklein@mswarsresearch.com

Robin Bowmer, Senior Vice President
MSW●ARS Research
Direct Phone: 812-759-2459
Email: rbowmer@mswarsresearch.com

Visit us on the web at www.mswarsresearch.com

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