All Blog Posts

Title Categories Date
The First Step in Designing a Tracking StudyAdvertising Tracking, Brand Equity Tracking, Brand Health TrackingSep 18 2023
Impact of Turmoil in the Airline Industry: 2022 to 2023Chart of The WeekSep 13 2023
We Don’t Make the Models You Use… We Make the Models You Use BetterModelingMay 31 2023
| Chart of The Week | Fast Casual Dining Restaurants: Change in Brand PreferenceBrand Preference / Brand Persuasion, Chart of The Week, UncategorizedMar 21 2023
Super Bowl – Super Price Tag: Is Super Bowl Advertising Worth It?UncategorizedFeb 2 2023
TBSM Chart of the Week 2022 ReviewChart of The Week, UncategorizedDec 8 2022
The “5 CMO Objectives” According to the AMA / Deloitte and How MSW Addresses EachUncategorizedMar 14 2022
The Crypto Bowl: How Crypto Exchange Super Bowl Ads Affected Awareness and Brand PreferenceChart of The Week, The Brand Strength MonitorFeb 24 2022
The Persuadables℠; the consumer segment with the highest ROAIThe PersuadablesFeb 23 2022
Assessing the Utility of MSW’s Insight Rabbit Copy Testing Scores in Predictive Analytics: A Validation Case StudyAd Pre-Testing, ValidationFeb 2 2022
Unusual Statistical Phenomena, Part II: Stat Testing of PercentagesSpecial Feature, UncategorizedJan 24 2022
Do you ever look at your data and say, “huh?” The Unusual Statistical Phenomena of Simpson’s ParadoxUncategorizedNov 2 2021
Addressing Today’s Marketing Challenges – A New Predictive Brand Growth Marketing ModelPredictive Brand Growth Marketing Model™Nov 2 2021
MSW Research, Wins Best Practitioner Paper 2021 by the JAR Editorial BoardAd Pre-Testing, MASB, UncategorizedJun 30 2021
Streaming Services Deep Dive… | The Brand Strength Monitor / RDE Chart of the Week | Pre/Post Pandemic Penetration and UsageAdvertising Tracking, Chart of The Week, The Brand Strength MonitorJun 22 2021
| The Brand Strength Monitor / RDE Chart of the Week | HBO MAX: Pandemic WinnerAdvertising Tracking, Chart of The Week, UncategorizedJun 9 2021
Delivering Predictive Brand Growth in an Age of Continuous DisruptionPredictive Brand Growth FrameworkMar 26 2021
The Alternative to the Post-Cookie World – creative is king once againAd Pre-Testing, Advertising Tracking, UncategorizedMar 23 2021
MSW Published in The Journal of Advertising ResearchSpecial FeatureJun 23 2020
Marketing During Times of UncertaintySpecial FeatureMar 20 2020
| The Brand Strength Monitor / RDE – Chart of the Week | Facial MoisturizerChart of The Week, UncategorizedMar 5 2020
| The Brand Strength Monitor / RDE – Chart of the Week | Chocolate CandyChart of The Week, UncategorizedMar 5 2020
Do you measure your ads against norms? It’s time to count customers instead!Customer Acquisition ForecastFeb 10 2020
| The Brand Strength Monitor / RDE – Chart of the Week | Streaming ServicesChart of The WeekFeb 5 2020
| The Brand Strength Monitor / RDE Chart of the Week | HotelsChart of The WeekJan 23 2020
| The Brand Strength Monitor / RDE – Chart of the Week | Credit CardsChart of The WeekJan 9 2020
| The Brand Strength Monitor / RDE Chart of the Week | Department StoresChart of The WeekDec 13 2019
| Chart of the Week | SmartphonesChart of The WeekNov 26 2019
| Chart of the Week | Fast FoodChart of The WeekNov 14 2019
Five Compelling Reasons to Measure Brand PreferenceBrand Preference / Brand Persuasion, The Brand Strength MonitorNov 5 2019
Validation: More Important than Ever!Ad Pre-Testing, ValidationOct 31 2019
| Chart of the Week | Automobile InsuranceChart of The WeekOct 30 2019
Chart of The Week – Athletic ShoesChart of The WeekOct 21 2019
Younger viewers watch more Online Video than Live TV – don’t worry though, we have tools for both.Ad Pre-TestingJan 15 2019
A Case Study – How to Know Which Competitors’ Customers Your Ad is Going to StealAd Pre-TestingAug 22 2018
Dissecting Ad Effectiveness Using Our Scene-To-Scene ExerciseAd Pre-Testing, Emotion, QualitativeJul 24 2018
Stop Them in Their Tracks! The Importance of Gaining Viewer Interest QuicklyAd Pre-Testing, Communication ActivationJun 21 2018
Independent Audit Confirms MSW-ARS TouchPoint® Copy Test System’s Powerful Linkage to Financial PerformanceAd Pre-Testing, Communication Activation, MASBFeb 20 2018
MSW-ARS’s Copy Test Solution, TouchPoint® Completes MASB Independent Metric AuditAd Pre-Testing, Advertising Tracking, Press Release, UncategorizedFeb 20 2018
Evidence-Based, Customer Journey Management to Build BrandsAd Pre-Testing, Advertising Tracking, Brand Experience, Brand Plannning, Brand to Consumer Messaging, Communication Activation, Market Research PlanningJan 23 2018
Millennials and Private Label – a Blossoming Problem for National Brands?Ad Pre-Testing, Brand Experience, The Brand Strength MonitorJan 12 2018
Television’s Brand Building Power – How It Has Changed Over the YearsMedia Planning and OptimizationJun 20 2017
The Challenges of a New Brand Name – 5 Empirically Supported Tactics to Improve Your ResultsAd Pre-TestingMar 31 2017
5 Tracking Best PracticesThe Brand Strength MonitorJan 5 2017
Samsung’s Exploding Battery Problem and What it Means for Their BrandThe Brand Strength MonitorSep 21 2016
Why won’t TV advertising just die already?Ad Pre-Testing, Brand Plannning, Communication ActivationSep 9 2016
When it comes to extending your brand, gaining awareness is less than half the battleMASB, The Brand Strength MonitorJul 26 2016
Not All Communications Research Suppliers are Created EqualUncategorizedJul 5 2016
“It is always cheaper to do the job right the first time.”Ad Pre-TestingMay 16 2016
MASB’s Game Changing Brand Investment and Valuation Project – Part IVMASBNov 30 2015
MASB’s Game Changing Brand Investment and Valuation Project – Part IIIMASBOct 13 2015
80% of new product volume is driven by just 0.7% of shoppers!BAR & BAR RxSep 30 2015
Surpassing the Norm – Better Approaches to Providing Meaningful Context – Part IIAd Pre-Testing, Communication ActivationAug 31 2015
Surpassing the Norm – Better Approaches to Providing Meaningful Context – Part IAd Pre-Testing, Advertising TrackingAug 13 2015
MASB’s Game Changing Brand Investment and Valuation Project – Part IIAdvertising Tracking, MASBAug 4 2015
MASB’s Game Changing Brand Investment and Valuation Project – Part IAdvertising Tracking, In-Market Tracking, MASB, ROIJul 20 2015
It Made Me Laugh, It Made Me Cry – But Did It Make Me Buy?Ad Pre-Testing, Emotion, NeuroscienceJul 13 2015
Don’t Be Fooled, Ad Wearout Is Real!Ad Pre-Testing, Outlook® Media Planner & Forecasting ToolJun 23 2015
Effective Ethnic Advertising Results From Understanding the Cultural Impact on Your BrandAd Pre-Testing, Brand Plannning, Communication Activation, Hispanic ResearchApr 21 2015
Clarity or Contempt: What Does Familiarity Breed? A Look at Branding CuesAd Pre-Testing, Advertising Tracking, Communication ActivationMar 27 2015
Online Video’s Growing Importance in The Media MixBranded Mobile Efforts, Communication Activation, Employee / customer experienceFeb 24 2015
How to Turn the Cord Cutting Trend into an AdvantageAd Pre-Testing, Communication Activation, Digital PracticeJan 21 2015
Creative is King – Long Live Great Creative!Ad Pre-Testing, Communication ActivationDec 11 2014
Is Brand Preference Marketing’s Higgs Boson?Advertising Tracking, In-Market Tracking, MASBNov 20 2014
Mobile Ads – The Timely Pocket-Sized Ads with Big PotentialAd Pre-Testing, Communication Activation, Digital Practice, Mobile adsOct 29 2014
2014 TMRE Conference in Boca RatonConference attendanceOct 24 2014
Digital Just Got BIGGER – OOH!Ad Pre-Testing, Advertising Tracking, Digital PracticeOct 8 2014
Long-Form Video: Reversing the Trend in Commercial LengthAd Pre-Testing, Communication ActivationAug 28 2014
The Secret to Successful Culturally Targeted and Inclusive AdvertisingAd Pre-Testing, Brand Plannning, Communication ActivationJul 15 2014
How do you know if patients are actually getting your message?BAR & BAR RxJun 23 2014
Celebrity Advertising – Pitfalls or Payoffs?Ad Pre-Testing, Brand Plannning, Communication ActivationMay 14 2014
3 Quick Ways to Dramatically Improve ROMI Without Spending a Penny MoreAd Pre-Testing, Media Planning and Optimization, ROIApr 30 2014
MSW●ARS Research Awarded US Patent for Innovative Outlook® Media PlannerAd Pre-Testing, Advertising Tracking, Media Planning and Optimization, Press Release, ROIApr 25 2014
Tailored Digital Ads – They Know Where You Live!Digital PracticeApr 14 2014
Music and Its Relationship to Sales EffectivenessAd Pre-Testing, Communication ActivationMar 27 2014
4 Key Insights You Need Immediately after Your Product LaunchesBAR & BAR RxMar 19 2014
3 Keys to Balancing Technology With Traditional Qualitative ResearchBrand Plannning, QualitativeFeb 28 2014
Are illuminated User Generated Product Review Videos… The Ultimate Testimonial Format?Digital Practice, User GenFeb 18 2014
Engaging the AutopilotAd Pre-Testing, NeuroscienceFeb 3 2014
4 KEY EMOTIONS that drive Employee EngagementEmployee / customer experience, Press ReleaseJan 13 2014
2014: A year for radical change in advertising formats?Brand Plannning, Communication Activation, Digital Practice, In-Market TrackingJan 6 2014
Creating Effective Product Benefit Advertising: SeriesAd Pre-Testing, Communication ActivationDec 17 2013
Creating Effective Product Benefits Advertising, Part 4: Presenters and Stagecraft in Supporting RoleAd Pre-Testing, Communication ActivationDec 9 2013
Creating Effective Product Benefits Advertising, Part 3: Speaking in a Convincing VoiceAd Pre-Testing, Communication ActivationNov 18 2013
Creating Effective Product Benefits Advertising, Part 2: The Product Plays the Role of HeroAd Pre-Testing, Communication ActivationOct 28 2013
Creating Effective Product Benefits Advertising, Part 1: The Product as Main CharacterAd Pre-Testing, Communication ActivationOct 9 2013
MSW Research Purchases ARS From comScorePress ReleaseMar 18 2013
It’s not about the clicks!Digital PracticeOct 2 2012
Plan for Disruptive ChangeMarket Research PlanningSep 12 2012
Virtual Pre-testing of AdvertisingAd Pre-TestingSep 10 2012
Do Your Events Energize Your Brand?Brand ExperienceAug 16 2012
What is the Return on Your Tracking Investment?Advertising Tracking, Brand ExperienceAug 14 2012
Has The Great Recession impacted the customer experience?Employee / customer experience, Satisfaction / Loyalty StudiesJun 12 2012
The Power of “Blink” in BrandingBrand Experience, NeuroscienceMay 11 2012
Brands lament mobile measurement, but options abound.Branded Mobile Efforts, Digital PracticeNov 29 2011
Consumers get ‘Smart’ about Black FridayBrand to Consumer Messaging, Branded Mobile EffortsNov 18 2011
Smartphone video content consumption on the riseDigital Practice, Mobile Consumer PanelOct 11 2011
iPhone users: more iPad, less desktop in 2012Digital Practice, Mobile Consumer PanelSep 15 2011
When PUSH becomes shove.B2C CRM, Brand to Consumer Messaging, Mobile PushJul 29 2011